Thursday, May 27, 2010

LeLook conference: What's vintage?



Today, Laia and I went to a conference organized by LeLook, the fashion Observatory from Barcelona... and this are the most important things that they said:

What's Vintage?

The word vintage comes from the world of oenology; and it's used to define a wine of excellent quality. Today, this word is apply in so many things that doesn't have anything in common with the wines; in fashion is used to define clothes that are from different eras, from the early 20s to the latest 70s, and even the 80s.
But in big words, something vintage should be something delightful
 Doriane,  from www.parisvintage.net
Africa, from Lullaby
my favourite vintage shop at Barcelona (she's a lovely woman!)

Some of the speakers said that a vintage thing must be expensive, but some others argued about that, just because it depends of the people you're selling the clothes, the brand of the piece, etc. But the truth is that, this kind of clothes has got a unique quality and pattern that, nowadays it's so difficult to find (specially with the 20s and 30s clothes).

So, to summarise this, something vintage is a wonderful piece that aging in a good way, with a unique fabric and making, and transmit something (maybe emotional, from the first owner, for example).

When did the Vintage started?

They talked about Biba, a shop in London with a decoration that reminds to the 20s; and bout some films that were based in the 20s, 30s and 40s; with this inspiration, people started to look "old" things from this eras, vintage things.

In Spain the movement maybe started about 10-15 years ago, but today, as in the rest of the world, the word vintage is in fashion, but not everything that is focus with this word is true vintage.

 From left to right: 
Igor Sado from LeLook
Guillaume Blonce from Holala Ibiza
Africa from Lullaby
Doriane from Paris Vintage and her lovely translator
Santa Bertomeu from Magnolia Antics

This trend could be a fashion itself, but the vintage trend is like a wave, that comes and goes away. Nowadays it's crowed, but this can change again, as it has happened before.

So we can say that, these days, the word vintage is in fashion, but not the real concept. 

Why people buy Vintage things today?

In times of globalization and crisis, some people wants to be seen like different, and the vintage clothes and complements makes you get that different point from the mainstream without spending so much money. The future is unwritten, and sometimes is scary; but the past gives uns some kind of secutiry that we want; and contains lots of elegance; so we can say that we're looking for some elegance too when we buy vintage things.

Another factor is the quality of the clothes, as I said before; and the good quality clothes never are old fashioned. 

And another one is the point of the mainstream: if a model, actress or idol buys something vintage, people would look after something similar, so that's why the people of the mainstream goes to the vintage shops, not only the vintage lover.



What's the future of Vintage?

There always would be people who look to the past for inspiration. Even the big brands, as Balenciaga, reissue old of their emblematic clothes for keep the glamour of the fashion company. But the truth is that the future is so uncertain for the real vintage, because the clothes of the big mainstream of today are made of a regular or poor quality, so they can't last forever. And the good ones, sometimes, goes for the family heritage.

So, for the second hand clothes, the future shines... but for the real vintage (as all the vintage thinsg are second hand but no all the second hand clothes are vintage) the future is not so clear.

So these are the conclusions that I took from this great conference! I hope you liked them, thanks for reading!!

At the end of it, there was a little fashion show with six models, here you've got them:


And a little bit of the party after the show :)

I meet Maria (again, it was the second time I saw her) and Fer, they're both lovely!

And now, what I was wearing today ;)!


Dress - Topshop
Cardigan - Zara
Socks - Calzedonia
Shoes - Vintage
Hat - Oysho
Bag - Amsterdam

It's funny, everybody though that my dress was vintage!

I hope you all had a lovely wednesday! Thanks for reading, for your comments... oh, and for the comments in the last entry about inspiration and originality of the bloggers!!

15 comments :

  1. Lovely ^^
    Me gustaría ir a una conferencia
    muy buena información.
    YO tenía entendido que vintage es cuando la prenda realmente pertenece a esa época, y retro es cuando te bases en un diseño de època Xd, espero se me entienda ejeje.
    Adoro tus zapatitos, fuiste bien linda

    Saludos

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  2. Belo discurso sobre vintage hoje. Vivas !

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  3. what a great conference ! i have to run to work right now but i'll read that in details !

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  4. Muy bueno linda!
    Ahora me da vergüenza publicar el mio!!! jajaja
    Genial, como siempre. La verdad e sque estuvo interesante no?a l menos nos movemos!!

    Un besote!

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  5. vaya conferencia <3 y tanto tu como laia ivais preciosas!
    por cierto cuando vi tu nuevo cardigan marinero en el zara morí! me tiré hacia él cual infectado hacia su presa jajaja te qeda genial!

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  6. i love ur hat and jacket :3 what a cool show im jeaslous!

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  7. Que envidia! Me gustaria ir a una conferencia como esta, es muy interesante y además me encante historia de la moda, quiero estudiarla más adelante.

    Me gusta tu chaqueta marinera!

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  8. Tchhh tú siempre haciendo cosas guays ¬.¬" a ver si cuando te vea yo me enseñas pases de modelitos y todas esas cosas XDD
    Jou, estabas fashion de la muerte >...< que envidia

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  9. princesita!! la verdad sk si,las dos hemos estado por ahí gozando de la moda, ya m hubiera gustado estar allí a mi tb, xk tuvisteis que pasarlo genial, ademas el ambiente parece de super buen rollo! un bsooo^^

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  10. Great post! I love the pics and your outfit!

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  11. MUY interesante. Aunque supongo que es un tema que también generará debate, ¿no?

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  12. me molaría haber ido! Doriane es súper maja, eh! y sabe un montón de vintage, yo alucino cada vez q la oigo hablar... además es súper divertida, te lo digo yo q he ido de fiesta con ella, jaja

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  13. Me habría encantado estar en esa conferencia, una amante del vintage como yo habría disfrutado de verdad, lástima que por aquí no haya cosas así :/
    Yo recuerdo que ya amaba las prendas de hace 30 o 40 años incluso antes de que se escuchara la palabra vintage, a veces me iba al instituto con los pantalones de mi madre de los 70 y todo el mundo me miraba como un bicho raro jaja
    Y ya ves, luego el vintage está hasta en la sopa y en teoría a todo el mundo le encanta. Digo en teoría porque es cierto lo que dices, se ha devaluado mucho el significado de la palabra y hoy se le llama vintage a todo (me incluyo, supongo que muchas veces acabo generalizando) y además, aunque la gente diga que le encanta el vintage, en el fondo a la mayoría sólo le gustan las cuatro cosas vintage que están de moda.
    Hace tiempo hice un artículo sobre el tema y lo publiqué en el blog, te pongo el enlace por si quieres verlo
    http://estilo-in-diferente.blogspot.com/2009/03/todo-lo-que-siempre-quiso-saber-sobre.html

    1 beso!

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  14. You look darling! I just love that jacket :)

    Love,
    Aya ♥ StrawberryKoi.blogspot.com

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